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Discover the benefits of
automated customer campaigns
for your restaurant.

It's effective, efficient and easier than you think!

Pre-built campaigns for
customer birthdays, anniversaries
and many more.

Drive on-going, repeat custom with just a few clicks of your mouse!

Reward your customers
for their loyalty
with points and incentive offer vouchers.

Acknowledge their loyalty and keep them coming back for more!

Create, schedule and send
emails and text messages
that build strong relationships.

Any time of the day - or night! You don't need to be a tech whizz.

Live statistics showing
the performance
of your campaigns.

Easy access to results online, every day of the week.

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CLICK HERE TO
DISCOVER
automated marketing

CLICK HERE TO AUTOMATE
CAMPAIGNS
to your customers

CLICK HERE TO PROVIDE
LOYALTY
with ease

CLICK HERE TO
CREATE
your own campaigns

CLICK HERE FOR
INSIGHT
into performance

Easily choose from our library of pre-built Campaigns

Instant access to over 33 pre-built campaigns to attract customers to your restaurant. The best thing about it is once set up, it's all automatic!

Mothers Day 1

A personalised postcard with a Mother's Day offer valid for the whole month. Followed by 2 free emails.

This campaign includes:

1 x Direct Mail
then 7 days later
1 x E-mail
then 7 days later
1 x E-mail

From only £1.50 per recipient

Bonfire Night 1

This campaign includes:

1 x Direct Mail
then 7 days later
1 x E-mail
then 7 days later
1 x E-mail

From only £1.50 per recipient

Welcome Offer 1

A personalised postcard to welcome customers to your loyalty scheme. Includes an offer of your choice and 2 free follow up emails.

This campaign includes:

1 x Direct Mail
then 7 days later
1 x E-mail
then 7 days later
1 x E-mail

From only £1.50 per recipient

Half Birthday 2

This campaign includes:

1 x E-mail
then 7 days later
1 x E-mail

From only £0.06 per recipient

Happy Anniversary 1

A personalised postcard sent to your customers 14 days before their wedding anniversary followed by 2 free emails.

This campaign includes:

1 x Direct Mail
then 7 days later
1 x E-mail
then 7 days later
1 x E-mail

From only £1.50 per recipient

Cheese & Wine Tasting 1

A personalised postcard to promote your Cheese & Wine Evening. Includes an offer of your choice and followed by 2 free emails.

This campaign includes:

1 x Direct Mail
then 7 days later
1 x E-mail
then 7 days later
1 x E-mail

From only £1.50 per recipient

Business Anniversary 2

A personalised email campaign sent to your customers in your business anniversary month. Includes an offer of your choice and a reminder email.

This campaign includes:

1 x E-mail
then 7 days later
1 x E-mail

From only £0.06 per recipient

Easter 1

A personalised postcard to promote your Easter offers during the whole month. Includes an offer of your choice and 2 free follow up emails.

This campaign includes:

1 x Direct Mail
then 7 days later
1 x E-mail
then 7 days later
1 x E-mail

From only £1.50 per recipient

Easter 2

A personalised email campaign to promote your Easter offers during the whole month. Includes an offer of your choice and a reminder email.

This campaign includes:

1 x E-mail
then 7 days later
1 x E-mail

From only £0.06 per recipient

Half Birthday 1

This campaign includes:

1 x Direct Mail
then 7 days later
1 x E-mail
then 7 days later
1 x E-mail

From only £1.50 per recipient

Happy Birthday 1

A personalised postcard sent to your customers 14 days before their birthday followed by 2 free emails.

This campaign includes:

1 x Direct Mail
then 7 days later
1 x E-mail
then 7 days later
1 x E-mail

From only £1.50 per recipient

Business Anniversary 1

A personalised postcard sent to your customers in your business anniversary month. Includes an offer of your choice and followed by 2 free emails.

This campaign includes:

1 x Direct Mail
then 7 days later
1 x E-mail
then 7 days later
1 x E-mail

From only £1.50 per recipient

Bonfire Night 2

This campaign includes:

1 x E-mail
then 7 days later
1 x E-mail

From only £0.06 per recipient

Fathers Day 1

A personalised postcard with a Father's Day offer valid for the whole month. Followed by 2 free emails.

This campaign includes:

1 x Direct Mail
then 7 days later
1 x E-mail
then 7 days later
1 x E-mail

From only £1.50 per recipient

Mothers Day 2

An email campaign with a Mother's Day offer valid for the whole month. Includes a reminder email.

This campaign includes:

1 x E-mail
then 7 days later
1 x E-mail

From only £0.06 per recipient

Lost Customer 2

A personalised email sent to the customers who haven't visited you within the last 6 months. Includes an offer of your choice and a reminder email.

This campaign includes:

1 x E-mail
then 7 days later
1 x E-mail

From only £0.06 per recipient

Welcome Offer 2

A personalised email campaign to welcome customers to your loyalty scheme. Includes an offer of your choice and a reminder email.

This campaign includes:

1 x E-mail
then 7 days later
1 x E-mail

From only £0.06 per recipient

New Mover (Postcard Only)

A personalised postcard sent to the new movers within a selected mile radius from your restaurant. Prospect data is supplied by us at an additional cost. Perfect for winning new business!

This campaign includes:

1 x Direct Mail

From only £1.50 per recipient

Valentines Day 2

A personalised email campaign with a Valentine's offer of your choice valid during February. Includes a reminder email.

This campaign includes:

1 x E-mail
then 7 days later
1 x E-mail

From only £0.06 per recipient

Dinner Offer 1

A personalised postcard with an 'Evening Only' offer. Followed by 2 free emails.

This campaign includes:

1 x Direct Mail
then 7 days later
1 x E-mail
then 7 days later
1 x E-mail

From only £1.50 per recipient

Cheese & Wine Tasting 2

A personalised email campaign to promote your Cheese & Wine Evening. Includes an offer of your choice and a reminder email.

This campaign includes:

1 x E-mail
then 7 days later
1 x E-mail

From only £0.06 per recipient

Dinner Offer 2

A personalised email campaign with an 'Evening Only' offer. Includes a reminder email.

This campaign includes:

1 x E-mail
then 7 days later
1 x E-mail

From only £0.06 per recipient

Halloween 2

A personalised email campaign to promote your Halloween offers. Includes an offer of your choice and a reminder email.

This campaign includes:

1 x E-mail
then 7 days later
1 x E-mail

From only £0.06 per recipient

Fathers Day 2

An email campaign with a Father's Day offer valid for the whole month. Includes a reminder email.

This campaign includes:

1 x E-mail
then 7 days later
1 x E-mail

From only £0.06 per recipient

Christmas 1

A personalised postcard sent to your customers to promote your Christmas offers. Followed by 2 free emails.

This campaign includes:

1 x Direct Mail
then 7 days later
1 x E-mail
then 7 days later
1 x E-mail

From only £1.50 per recipient

Christmas 2

A personalised email campaign to promote your Christmas offers. Includes a reminder email.

This campaign includes:

1 x E-mail
then 7 days later
1 x E-mail

From only £0.06 per recipient

Lost Customer 1

A personalised postcard sent to the customers who haven't visited you within the last 6 months. Includes an offer of your choice and followed by 2 free emails.

This campaign includes:

1 x Direct Mail
then 7 days later
1 x E-mail
then 7 days later
1 x E-mail

From only £1.50 per recipient

Lunch Offer 1

A personalised postcard with a 'Lunch Only' offer of your choice. Followed by 2 free emails.

This campaign includes:

1 x Direct Mail
then 7 days later
1 x E-mail
then 7 days later
1 x E-mail

From only £1.50 per recipient

Spouse Birthday 1

A personalised postcard sent out 14 days before the birthday of your customer's spouse. Includes an offer of your choice and followed by 2 free emails.

This campaign includes:

1 x Direct Mail
then 7 days later
1 x E-mail
then 7 days later
1 x E-mail

From only £1.50 per recipient

Spouse Birthday 2

A personalised email campaign sent out 14 days before the birthday of your customer's spouse. Includes an offer of your choice and a reminder email.

This campaign includes:

1 x E-mail
then 7 days later
1 x E-mail

From only £0.06 per recipient

New Year 1

A personalised postcard with a New Year offer valid during January. Followed by 2 free emails.

This campaign includes:

1 x Direct Mail
then 7 days later
1 x E-mail
then 14 days later
1 x E-mail

From only £1.50 per recipient

Lunch Offer 2

A personalised email with a 'Lunch Only' offer of your choice. Includes a reminder email.

This campaign includes:

1 x E-mail
then 7 days later
1 x E-mail

From only £0.06 per recipient

Halloween 1

A personalised postcard to promote your Halloween offers. Includes an offer of your choice and followed by 2 free emails.

This campaign includes:

1 x Direct Mail
then 7 days later
1 x E-mail
then 7 days later
1 x E-mail

From only £1.50 per recipient

Valentines Day 1

A personalised postcard with a Valentine's offer of your choice valid during February. Followed by 2 free emails.

This campaign includes:

1 x Direct Mail
then 7 days later
1 x E-mail
then 7 days later
1 x E-mail

From only £1.50 per recipient

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Learn more about the Explosive Marketing service.

Our service includes...

Campaign Library

A host of pre-determined campaigns at your fingertips. Set up a campaign, leave it to work, and see the results flow in.

Campaign Builder

Instantly send messages, offers or incentives to your customers in a few simple steps.

Database

Maintain an accurate and up to date customer database with our multifunctional, highly customisable database service.

Offers Manager

Manage all your offers in one place and instantly view issue quantities and redemption rates.

Loyalty Club

A one stop client loyalty shop, taking all the hassle out of launching and running a scheme your customers will love.

Web Terminals

Quickly record transactions, view points balance and redeem rewards, all through a computer, tablet or smartphone.

Management Portal

An entire suite of marketing agency services, available 24-7, in one easy-to-use online portal.

Professional Services

Explosive's professional marketing team is available to help you build your own bespoke campaigns.

A few comments from our customers...

Our revenue shot up as soon as we launched the system because customers were signing up and then returning to the restaurant a week or so later clutching their welcome cards. The system is well established now and we're seeing a lot more repeat business; the birthday and anniversary marketing is particularly effective. What's more, our customers really appreciate it.

Bharat Patel

Suki's Indian Cuisine Restaurant

We wanted a way to contact customers who hadn't visited us for 6 months or more, and give them a reason to come back. Working with the Explosive team we put together an enticing offer and used their lost customer design postcard to deliver it. The results were amazing. We would normally expect an uptake of about 5% so when it was 39.34% we were astounded. Using the portal and management report we could see exactly which customers had used the offer and what our ROI was. From the offer and the strategies we have implemented, we have been able to turn 'lost' customers into loyal ones.

Johnathan Salmon

The Bear and Ragged Staff

Having customers signed up to the loyalty programme has been great for us on so many levels. We now have an understanding of when our customers visits, how often and how much they spend. In addition to that, we are able to send them personalised communications to give them a little reminder that we are still here and tell them our best offers. It has been a huge asset to the business.

Stuart Parkes

Hardy's Bar & Grill

We wanted a way that we could increase our profile socially as it is something that we haven't had the time to build on. We used Explosive's expert team to manage a campaign for us, and we could not be happier with the results. Not only did we increase our number of likes, our reach increased in a way we never imagined, and because of this we were fully booked all week.

George Haris

The Mahabharat Restaurant

We wanted a way to contact our customers that was both cost-effective and has the ability to monitor the success. Using the Explosive platform we were able to send an e-mail to 656 members and we were able to see that 235 members opened the e-mail. From this we received bookings for the event, which was the aim of the communications.

James & Louise Hedges

Biddestone Arms

Our professional services team can also help you with...

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Customer
Acquisition

Our expert team can work with you to create tailor made campaigns designed to bring you more customers.

Customer
Retention

Targeting lapsed customers and watching for zero activity will help ensure you keep your customers for longer.

Customer
Engagement

A happy customer is also an active customer and we can help you grow their love.

Design &
Copywriting

Our dedicated team are experts in design and copywriting and best of all, they are available for you to use.

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