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Our revenue shot up as soon as we launched the system because customers were signing up and then returning to the restaurant a week or so later clutching their welcome cards. The system is well established now and we're seeing a lot more repeat business; the birthday and anniversary marketing is particularly effective. What's more, our customers really appreciate it.

We wanted a way to contact customers who hadn't visited us for 6 months or more, and give them a reason to come back. Working with the Explosive team we put together an enticing offer and used their lost customer design postcard to deliver it. The results were amazing. We would normally expect an uptake of about 5% so when it was 39.34% we were astounded. Using the portal and management report we could see exactly which customers had used the offer and what our ROI was. From the offer and the strategies we have implemented, we have been able to turn 'lost' customers into loyal ones.

Having customers signed up to the loyalty programme has been great for us on so many levels. We now have an understanding of when our customers visits, how often and how much they spend. In addition to that, we are able to send them personalised communications to give them a little reminder that we are still here and tell them our best offers. It has been a huge asset to the business.

We wanted a way that we could increase our profile socially as it is something that we haven't had the time to build on. We used Explosive's expert team to manage a campaign for us, and we could not be happier with the results. Not only did we increase our number of likes, our reach increased in a way we never imagined, and because of this we were fully booked all week.

We wanted a way to contact our customers that was both cost-effective and has the ability to monitor the success. Using the Explosive platform we were able to send an e-mail to 656 members and we were able to see that 235 members opened the e-mail. From this we received bookings for the event, which was the aim of the communications.

Using a multichannel approach to our marketing meant that we could back up what we were saying to our customers, and track exactly how they responded to each piece of marketing collateral. From one campaign we achieved 10 extra regular massage customers that resulted in over £500 extra revenue in one month. By offering a loyalty scheme and rewarding those on it, has been a huge benefit to our business in terms of our bottom line.
